Top 5 Tips for Shooting a Great “How To” Video!

June 9, 2010  |  Videos

With all this talk of Social Media, we haven’t talked enough about one of the biggest information sharing sites in the world today:  YouTube.  And one of the things its best known for is “how to” videos.  Trying to figure out how to do something?  Chances are someone has posted a short, simple, often hugely entertaining video on YouTube… yours free for the asking.  Now the popular website “Mashable” has come out with its top 5 tips for shooting a great “how to” video.  Ready to rumble?  Follow me… (More…)

1.  Do your research.  Find a topic no one has covered yet.  Use the free  analytics tools available online  (try “Google Analytics”) to figure out which topics people are searching for on Google.

2.  Get an expert view.  If you’re an expert, fantastic.  If not, find one and pick their brain.

3.  Write a great script.  Don’t rely on adlibs and improv.  It needs to be tight and bright.  Boring is not allowed.

4.  Shoot it and test it.  Find some test subjects and make sure they can actually follow the instructions in the video and “do” the thing you’re showing them how to do.

5.  Promote the video!  Tag it with key words to make sure Google knows about it, and include a text version under the video.  Blog about it, promo it on Facebook and Twitter, e-mail it to bloggers who might be interested in writing about it, and to websites that might want to share it with their subscribers or viewers.

Et voila.  In the words of the infamous Norma Desmond (If you have to ask, you’re not a Baby Boomer)… You’re ready for your close-up, Mr. DeMille. ;-)

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3 Comments


  1. Great comments, kids! ;-)
    Sean… You’ve inspired me to do some research and find out exactly HOW to make money from how-to videos on YouTube. Thanks for making such a great point. I’ll return to it in a future blog.
    Marianna… Thanks for dropping by again!!! Try Googling “Google Analytics”, and you’ll be amazed at what there is to learn… Cheers!

  2. At first I thought this topic wouldn’t interest me, but of course if you wrote it I knew it would be worth reading so I thought I’d take a peek.
    I’m not interested in making a how-to video but I was intrigued by Google Analytics, which I’ve never heard of before. So am I glad I clicked on your link. You do come up with interesting stuff. How-to has changed! Thanks.

  3. I don’t have any tutorial videos up on YouTube because I can’t make money that way. My skills don’t come cheap because I’ve worked long and hard to get to a place where I can charge for my knowledge. Too bad my kid hasn’t learned that lesson yet because he has mad guitar repair skills and should be getting paid for them. Instead he made this great video on YouTube.
    http://www.youtube.com/watch?v=MYRu1j9iRQU

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