Social Media and the Toronto Mayoralty Race

May 31, 2010  |  Uncategorized

“May you live in interesting times,” the old Chinese saying goes.  And interesting times, these definitely are.  If you’re paying even a bit of attention to the mayoralty campaign in the city of Toronto, Canada, you’ll know by now that Social Media is playing a big role in the battle for the city’s top job.  Experts claim this is the first truly Canadian political experiment in converting Social Media into votes.  Let me explain… (More…)

According to Canada’s national newspaper, the Globe and Mail, you’ll see everything from text-messaging drives to “Tweetups” to virtual town hall meetings to iPhone and iPad applications to Foursquare (which allows a candidate to broadcast his or her every step along the campaign trail).

What seems to be driving this Social Media campaign frenzy is Barack Obama and his U.S. Presidential campaign.  In the space of 21 months, his camp raised more than half a billion dollars online – mostly in amounts of $100 or less.  Then, Obama’s team used Social Media tools to identify supporters on election day and direct them to the nearest polling station.

Amazing stuff.  Keep an eye on this Toronto mayoralty race.  We’re all going to learn something from it – guaranteed. ;-)

Bookmark and Share



4 Comments


  1. You’re right, Carl… The stats are embarrassing, aren’t they? Maybe that’s what has the candidates so desperate to connect with the young, the old, with ANYONE who might actually get him or herself to a polling station on election night and mark an “X” beside a name on a ballot. They know the stakes are high, and now the tools in their arsenal have changed.
    And hey – as for passion and actual ideas that inspire – I hate to break it to you, but we could wait a long time for that, my friend. ;-)

  2. Carl Gambacort

    The fact that less than 40 percent of all people vote in municipal elections and an even fewer number of young voters, I find the idea of middle aged white men trying to connect with them somewhat humourous. When we get somebody with passion with actual ideas that inspire, wake me up.

  3. Great point, Sean. Of course, it’s advertising and promotion and lobbying and campaigning that capitalizes on social connections and people reaching out to people in a high tech way. I think the only platform that will be exclusively a refuge for people’s “social life” in future will be Facebook… if you haven’t “quit it” yet. ;-)

  4. I think we’ll find that very soon this stuff isn’t going to be called Social Networking anymore because less and less of it concerns my social life. It’s advertising, it’s campaigning and it’s lobbying but it’s not socializing.

Leave a Reply