Number 1 Reason to Care About Twitter

April 5, 2010  |  Twitter

Let me guess.  Chances are at one time or another, you’ve probably  muttered under your breath, ‘Twitter Schmitter… What’s the big deal?” Something like the record execs back in the 1960’s who muttered “Beatles Schmeatles… What’s the big deal?”  The comparison is an important one.  Eventually, of course, the Beatles proved all the naysayers wrong, becoming one of the biggest sensations ever to hit planet earth.  The lads from Liverpool became the British Invasion.  Well, think of Twitter as as the “Techno Invasion”… (more)

Just like the Beatles, Twitter isn’t going away.  Go to www.twitter.com and create an account for yourself.  Follow your interests where they lead and follow people who are Tweeting about things that speak to you.  Click on the links most tweets provide and you’ll literally be learning something new every day.  Read about the myriad of uses Twitter has in the business world.  Forward thinking companies are using Twitter to market their products like never before.  Get used to the idea that Twitter is becoming a force to be reckoned with.  The more you understand it, the more you can embrace it.  Will it ever be bigger than the Beatles?  Stay tuned.

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17 Comments


  1. Cameron Tilbury

    I agree with you Karen. Let me give you an example of how Twitter can work for independent musicians trying to get the word out about their music:
    Several months ago, a musician named Bryan Cole followed me on Twitter. I have a lot of singers and songwriters who follow me and I follow them, so I returned Bryan’s “follow” and kept up with the progress of his new career. A couple of months ago, Bryan tweeted that his new album was finally being released the next day; so the following day I went to iTunes to check it out. I liked the single and skipped through samples of the rest of the album–so I bought it. Bryan is in Nashville and I’m just outside of London, England. I’ve spread the word about his album here and it’s resulted in sales for him.
    Twitter is all about building relationships. Bryan didn’t need customers…he needed to build a relationship with his Twitter followers and in turn, THEY get customers for him. Get 1000 “fans” or followers on Twitter and they’ll bring you 10,000 customers.
    And by the way…check out the stats on Twitter. It’s not kids who are the major users.

  2. I love your comparision between twitter and the beatles, its so true!

  3. Thanks for sharing, I found this story while looking for popular lyrics, useful comments and great points made.

  4. Great points Karen and congrats on getting your site up!

    I have been using Twitter to promote WaterCan’s mission “Clean Water for All!” since last November. It’s a quick and easy way to keep our supporters/followers up to date on what’s new at the WaterCan office, and more importantly in Africa, where WaterCan’s projects are making a difference in the lives of thousands.

    I was hesitant to start using twitter without a stragetic objective in mind. The launch of our Gifts of Water (www.giftsofwater.ca) alternative giving website last Christmas Season was the perfect opportunity. I twittered daily about the progress being made on the Gifts of Water project, and generated a good amount of interest through the use of Twitter.

    A tip that someone recently shared with me…and I’ll pass it on:

    Use Twitter not as a unidirectional communication tool, but rather as a means to generate conversation. So, if, like Mark, you’re not sure what to say, or don’t know what to link to simply ask a question….you never know what kind of conversation you’ll spark.

    Follow us @WaterCancharity!

  5. Excellent article Karen! I was hesitant to sign up for Twitter and at first was rather at a loss as to how to really use it to my advantage. In my case, Twitter has become very much a business tool as opposed to a purely social networking tool as Facebook has turned out to be. At the outset, I targeted several of my “Twittees” to be people in the PR world. It has now started to grow from there and I am able to post shout-outs for guests for my show from time to time. I’m finding that many PR professionals use Twitter in just this way! Twitter is a terrific business tool for me — but socially, I’m all about Facebook!
    Keep up the great work on the website :-)

  6. Catherine Maybrey

    Great article, Karen. I can see how Twitter would work for someone who is promoting a business or service, but how would it help for personal branding for an individual or job seeker? On LinkedIn you can upload your resume, create a virtual portfolio, and demonstrate your expertise by asking and responding to questions. Could someone use Twitter to leverage their visibility to potential employers, and if so, how?

  7. Adrienne… Great point you make. What could Twitter do for you professionally? I see it as a promotional tool for people who have a product or service they want to attract attention to in cyberspace. For example, I send a Tweet out every day about Social Media – one which features a link to an interesting newspaper or magazine article that tackles the issue of the day… i.e. Protecting your privacy on Facebook. People who follow me on Twitter would do so because they have a real interest in learning more about Social Media. The Tweet acts as an instant message they can access on their phone or computer much faster than e-mail, which is now seen by some as a dinosaur. Technology has made communication not only immediate, but instantaneous… And that seems to be what the masses out there want. Whatever your business is — let’s say you’re a physiotherapist – your clients could follow you on Twitter for the latest articles/research available on injury/pain/recovery. Because they’re following you, you know that you have a committed audience. That’s what makes all of this different from radio or TV promotion/advertising. So much of the effort and money that goes into THAT is wasted, because much of the audience is general, and really not interested in what you’re trying to sell them. Technology has allowed people to focus on their target audience more than ever before. Blessing or a curse? I guess it all depends on your point of view.
    Meantime, as Mark (see above) so wisely points out, Twitter is also being used by celebrities and corporations to impose their agenda on people – most of them young people – who believe that their social “connection” via Twitter has created a personal and real relationship of some kind. This of course, is all an unfortunate illusion that millions of people are buying into. But no different from any of us joining a fan club and getting “personal” e-mails from Oprah Winfrey… It’s the immediacy of it that creates the buzz and therefore the popularity. Unfortunately, one of the consequences of all this is that the current generation does not have the real-life social skills we Boomers do. This is something that, in my opinion, is going to bite us in the butt a few years down the road.

  8. You guessed right, Karen. I’ve never thought about Twitter in the way you portrayed it. I shall pay more attention now, thanks for your insight.

  9. I will be interested to discover how this could be useful to me. I am way behind the times and need lots of info. I don’t even text message.

  10. This looks very interesting , the more I know about this new terminology the better position I will be in to understand the world when I retire and have all that time on my hands. Looking forward to your guidance.

  11. You’re right on target when you speak about Twitter following your interests where they lead. Twitter is much faster in community building than anything else. It reaches people who reach people who are into what you’re talking or thinking about more efficiently than face book, and at break neck speed compared to email and google searches. It’s like sitting on a lonely park bench to eat french fries, and all of a sudden 47 seagulls swoop down from no-where!

  12. I have to use Twitter to post things at work, but find I am often at a loss for something (that seems useful) to say. Much of what I read from other posts is silly drivel…I honestly don’t care about every errant thought that crosses Ryan Seacrest’s mind. I understand that the mass populace has been duped into feeling that Twitter is their personal message link to celebrities (many of whom don’t post stuff themselves), and that makes them feel important by association…but as a tool of relevant content…it just falls short for me. It (like facebook sadly) has become just another way for advertisers to cram their agenda into our faces in the guise of personal communication. Which reminds me. http://www.killervoiceovers.ca

  13. I concur, Karen. My children are 19 and 23 and Twitter, Facebook, all the social media are part of their everyday world. Technology, communication and marketing only seem to move forward.

    Anyone that has a job is going to realize very quickly that in order for businesses to stay viable they have to merge their functionality with all technologies. Today’s purchasers, decision makers and influencers look to social media for direction, opinion and referral. I know what they can do for me professionally and that is to keep mein touch with the masses at not only a grass roots level but at an international level and help to keep my company viable, employees employable and products and services reachable.

    I’ll be following…

  14. For some reason I’ve found Twitter harder to embrace than say, Facebook. It’s taken me some time to get used to the idea that it’s not about a conversation on Twitter as much as it is about observing what others are thinking. Once I got around that hurdle I saw the potential behind it for more than just following what my friends are doing. It’s a great, and more importantly, FREE way to get your message out to a world wide audience. That includes new customers and who doesn’t want those, eh? New to the world of Twitter and social networking? It helps to have a good guide. Karen is a great guide.

  15. I had a twitter account for a while to check out what the fuss was about. My conclusion was that twitter was a waste of time. So you’ll have to convince me that even if these technologies are here to stay, they’ve got something more to offer me than distraction. What, for example, could they do for me professionally?

  16. You’re doing a good job at spreading the word Karen, and explaining to people how to use social media. I use Twitter all day in my work at our TV talk show. I subscribe to all the news feeds from all over the world and Twitter narrows down my topic searches significantly. Who better to explain all this to people than you!

  17. Great points Karen. I couldn’t agree more. The techno invasion is a powerful wave and Twitter is as much a business tool as it is a social tool. The safe bet is to embrace these technologies as opposed to ignoring or criticizing them.

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