Lululemon and Social Media

June 11, 2010  |  Social Media for Business

Great story in Canada’s national newspaper, The Globe and Mail, this morning about athletic wear phenomenon Lululemon and the way in which it uses Social Media.  Seems the company is so plugged into its followers on Facebook and Twitter that constant feedback comes its way day and night about styles and sizes and which designs merit more production.  With some 127,000 followers on FB and 32,000 on Twitter, company execs don’t have to go far to read what customers are talking about — and to figure out what they want more of or less of.  Why is this such a big deal?  Let me explain… (More…)

Retail is all about money.  And the experts say that Social Media really is feeding into Lululemon’s strong results at the cash register.  According to the Globe and Mail, first quarter profits at the retailer more than TRIPLED from a year earlier and handily beat analyst forecasts.

What does all this mean to you?  In this case, here’s a retailer actually paying attention to its customers.  If you shop at Lululemon, you might even see some of your suggestions taken to heart.  There might be more size 6’s of a particular style on store shelves because YOU spoke up about your concerns, and because someone LISTENED.

We can only hope more retailers will take a page out of Lululemon’s social media book as time goes on… ;-)   Everybody wins.  More profits.  More happy people.  Sounds like a winning combination… on the Yoga mat or off.

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2 Comments


  1. Marianna – Thanks for the great input! Will jump online and read all about it… ASOS… The UK equivalent of Lululemon! ;-)

  2. Such a simple, brilliant idea, and we can only hope that Lululemon do well as result. In the UK we have ASOS which is an amazing phenomenon. Purely online clothes retailing but completely focussed on customer satisfaction and quick delivery.
    They started with the Teenage market and are now a force to be reckoned with. Marks and Spencers and other retailers are feeling the pinch.

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