Forbes Goes Social Media

June 29, 2010  |  Entertainment

You’ve heard of it.  Heck, you might even aspire to be ON IT someday.  What am I talking about?  The infamous Forbes Magazine list of the World’s 100 Most Powerful Celebrities.  But there’s a twist to this year’s verision… the addition of Social Media rankings.  For the first time, the editors at Forbes have taken a celebrity’s presence on Twitter and Facebook into account.

Drum roll please… Even though Oprah Winfrey topped the overall ranking with the highest annual income (315 million dollars), the queen of the Social Media ranking is, yes… pop music sensation Lady Gaga.  (More…)

In fact, Lady Gaga zoomed past industry heavyweights Madonna and U2 to take the Social Media crown.  She was joined at the top of the heap by Britney Spears, Taylor Swift and Coldplay.

The stats show that six of the celebrities topping the Social Media rankings are musicians.  Think about it, and it isn’t surprising that SM is having the influence it is in the music world today.  Releasing song samples and video clips to your fan base is a whole lot easier than ever before.  Musicians are capitalizing on that, and Forbes is taking notice.

Sigh…  Kind of makes you wonder where David Cassidy would be now if we’d had Facebook and Twitter in 1974.  ;-)

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  1. Great question, Michael…
    Tip #1: Be consistent. It’s safe to say the people who have the greatest success on Twitter are those who post at least once a day.
    Tip #2: Be engaging. Whatever you post, be creative and grab your followers’ attention. When you get down to it, a Tweet is a tease. It’s designed to pull someone in and bend their brain cells in your direction. Your 140 characters must convince people to drop what they’re doing and Tweet you back… or potentially re-Tweet your message to their followers. Ask yourself if your Tweet is that powerful before you send it out. If it isn’t, do a little “Tweet tweaking”.
    Tip #3: Keep the conversation going. Social Media is all about interacting with your followers, so get in there and interact.
    More tips to come in future blogs!
    Thanks for getting this conversation going, Michael! ;-)

  2. Nice to see social media is now recognized as mainstream. Any tips on building Twitter attention?

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