Insurance on the Social Media Highway

April 25, 2011  |  SM Trends, Social Media for Business

Drive a car?  No question you need insurance, right?  Well, looks like you might need insurance to drive the Social Media highway, too.  Sources say so many people are posting inappropriate comments on Twitter and Facebook these days, a new business has sprung up to protect us all from lawsuits… “Cyber Insurance”.  Right now, U.S. corporations are the major clients.  But individual insurance could be on its way sooner than you think.  Slip into the driver’s seat, and I’ll tell you why.  (More…)

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Don’t Reveal Vacation Plans on Facebook!

If you really, truly think about, it makes perfect sense. Sharing your vacation plans online is just plain stupid.  And now, the Canadian Anti-Fraud Centre has officially agreed.  The federal agency has come out with a warning to all of us who surf through cyberspace and sail the high seas of social media…  (More…)

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G20 Protesters Harness Social Media

July 2, 2010  |  Social Media for Business

Ever wondered how the world might have turned differently during the Viet Nam war if all those protesters in Washington had had access to more than just placards and megaphones?  What kind of impact could they have had with Twitter and Facebook at their disposal?  Well look no further than the G20 Summit in Toronto for your answer… (More…)

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The G-20 Summit and Social Media

June 21, 2010  |  Social Media for Business

Folks in Toronto, Canada are gearing up for the mother of all upheavals next weekend… the G-20 Summit.  Already, politicans, police and protesters from around the world are  descending on the city and throwing residents into a tailspin.  Not surprisingly, Social Media is in the spotlight, too.  Let me tell you why… (More…)

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Lululemon and Social Media

June 11, 2010  |  Social Media for Business

Great story in Canada’s national newspaper, The Globe and Mail, this morning about athletic wear phenomenon Lululemon and the way in which it uses Social Media.  Seems the company is so plugged into its followers on Facebook and Twitter that constant feedback comes its way day and night about styles and sizes and which designs merit more production.  With some 127,000 followers on FB and 32,000 on Twitter, company execs don’t have to go far to read what customers are talking about — and to figure out what they want more of or less of.  Why is this such a big deal?  Let me explain… (More…)

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BP Discovers Social Media is a Double-Edged Sword

May 26, 2010  |  Social Media for Business

It was going well for awhile there.  Immediately following the massive oil spill in the Gulf of Mexico, execs at BP were savvy enough to understand that social media was going to play an important role in the clean-up efforts.  They updated their Twitter and Facebook pages often hourly with news of the latest bit of progress or piece of important information for residents, fishermen and clean-up workers.  But the oil continues to flow, and now it seems, the tide has truly turned… (More…)

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“Canada 3.0″ Rocks!

May 11, 2010  |  Social Media for Business

Let’s face it.  Canada is known for a lot of things.  The 2010 Winter Olympics,  moose, maple syrup, maple leaves,  toques, hockey, Tim Hortons coffee… You get the idea.  We’re hip.  We’re happening.  But there’s another thing we’re becoming known for in a very big way: Digital Technology.  And that is front and centre this week at the “Canada 3.0″ conference in Stratford, Ontario.  Yes, Stratford.  If you didn’t know it before, you do now.  Southwestern Ontario is continuing to build a reputation for itself as the centre of the digital universe in Canada.  From RIM to Google to the University of Waterloo and Conestoga College, it is the place to be…  And people are sitting up and taking notice.  Why? Put your iPhone away for a minute, and I’ll tell you… (More…)

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Social Media Crisis Management

May 7, 2010  |  Social Media for Business

When it comes to a crisis, they don’t come much bigger than the BP Oil Spill in the Gulf of Mexico.  But this one stands out from most of the rest.  Why? It’s among the first to embrace Social Media as a tool for managing the hundreds of issues that come along with a devastating environmental disaster.  Why is that such a major step forward for all of us here on planet Earth?  Pull up a chair, and I’ll tell you more… (More…)

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Are you LinkedIn???

May 6, 2010  |  Social Media for Business

Got your funny hat on?  Got your streamers?  Check.  Double check.  Okay, all together now… “Happy Birthday to You,  Happy Birthday to You, Happy Birthday dear LinkedIn, Happy Birthday to You!”  Wait… Never heard of it???  Which rock have you been living under for the past 7 years, my friend?  We have to bring you up to speed.  Come with me and prepare to be amazed… (More…)

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Social Media Experts

May 5, 2010  |  Social Media for Business

The great thing about Social Media is that it’s all around us.  And as Baby Boomers, we need to know that the answers to our questions about Social Media are all around us, too.  Stuck?  You won’t be for long.  Can’t figure out how to Tweet?  There’s a video on YouTube for that.  Looking for the latest on creating a Facebook business page?  Google that puppy.  Take a look at the link below and check out Social Media expert Chris Brogan.  He’s smart and down-to-earth, and talks about SM in a way we can all relate to.  You’ll find him online… along with hundreds of others.  Ya gotta love the internet. ;-)

Chris Brogan Kitchen Table Talks

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