BP Discovers Social Media is a Double-Edged Sword

May 26, 2010  |  Social Media for Business

It was going well for awhile there.  Immediately following the massive oil spill in the Gulf of Mexico, execs at BP were savvy enough to understand that social media was going to play an important role in the clean-up efforts.  They updated their Twitter and Facebook pages often hourly with news of the latest bit of progress or piece of important information for residents, fishermen and clean-up workers.  But the oil continues to flow, and now it seems, the tide has truly turned… (More…)

News outlets are reporting an online backlash which is surely going to bite BP where it hurts.  Angry residents are unleashing their fury on the company.  They’re using Facebook and Twitter – the very tools that BP has used to keep them so well informed, and their fury is going viral.

The challenge for the company now is to shift into damage control mode.  The question is, how?  How do you turn the tide back in your favour using the biggest social networking platforms on earth?

It’s going to be incredibly interesting to watch from the sidelines in the days to come.  Will BP be able to pull it off?   If it does, it may just be the biggest public relations turnaround in history.  Stay tuned.

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