Are You LinkedIn?

April 7, 2010  |  Social Media for Business

There’s a lot of talk these days about the negative consequences of social media.  The more people are plugged in to technology, the theory goes, the less they are plugged in to each other.  Personal relationships aren’t created and maintained the good old fashioned way anymore.  People would rather text a conversation than actually have one face-to-face.  The decline of Western Civilization?  Could be.  But then, there was “LinkedIn”.    (More…)

LinkedIn is more than just  social networking.   It’s a professional networking site designed to help you build relationships with trusted contacts  in the business world.  Underline the word “trusted”.  LinkedIn is all about building trust with professional contacts who may want to do business with you, or who may recommend you to their contacts.   With over 60 million members in more than 200 countries around the world, you can’t deny its power and reach.  More than 150 industries are represented, and execs from every one of the Fortune 500 are members.  Why should you care?  At some point, just about all of us will either be looking to expand our professional network, change jobs or careers, or freelance to a wider audience.  The chance to collaborate in cyberspace with people from all over the world is one you shouldn’t let pass you by.  And now is as good a time as any to post your profile.  Carpe diem!  You just never know when you might need a little help from your friends.

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3 Comments


  1. Great observations, Kelly! I learn as much every day from the comments on the site as I do from my research. Businesspeople like you are in the Social Media trenches day in and day out. You knew that the world was heading in this direction long before the rest of us even had an inkling. Seems to me it’s much like the transition the music industry went through when the iPod and iTunes came along. Evolve or die! Good advice in business and in life ;-)

  2. In the 80s we went to every event and “schmoozed” to make connections that would help us reach our target market.

    In the 90’s it was conferences and seminars to connect with like minded business people and exchange ways of touching our demographic at a more grass roots level.

    Today, social media links a business directly to its customer. The lines of communication between need, want and demand coupled with an ability to provide immediate satisfaction based on social awareness and availability have greatly narrowed.

    We now have a direct pipeline to customer. Media, smart media is becoming increasingly aware that it is necessary to join the stream of exchanges or drown in their own antiquated methods of relating to their consumer. Good work, Karen! Your talents and insight are a welcome addition to all our business needs to reach our customer.

  3. Well put. I wondered why all my colleagues kept sending me links to this website. I shall have to update my details.
    Thanks for keeping me up to date!

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